Over the past year I’ve heard a lot of wedding professionals we’ve worked with talk about sites like The Knot, Wedding Wire and even our own Texoma Bride Guide not generating ‘good leads’ for them. I’m going to share with you the secret to getting those leads. Are you ready?
You have to use beautiful professional photography of your products and services, the very best you can get. You want brides and grooms to stop in their tracks and fall in love with what they see. It’s not enough to be noticed: you want to be admired, talked about and remembered. You want the couple looking at your work to see it and want that for their day, then reach out to you about your availability. Less than amazing pictures won’t inspire them to do that no matter how amazing your work is. A picture is worth a thousand words is never more true than it is in the creative industry.
Our photography vendors have the advantage because their photos are their work, but for the rest of us, we have to work a bit harder to get amazing photos that show off what we can do. Everyone has a camera in their pocket, but it takes more than that to make your products or services pop- amateur photography and basic design skills don’t always do your work justice, especially when shooting quickly in low light at a venue after delivery. Now is the time to start working on your flat lay skills, invest in an inexpensive lightbox or backdrop from Amazon, whatever it takes to make your work look amazing!
Case Study: The White Rose Limo
When we first launched the White Rose Limo’s profile on the Texoma Bride Guide, we had very little copy and photos that had been hastily snapped using the camera on a phone.
We spent a short amount of time taking photos of the White Rose Limo’s vehicles, editing them and presenting them in a way that would make a couple want to contact them. We also rewrote the bio description to make it more engaging and optimized for search engines.
Which profile do you like better? When was the last time you took a look at the photos of your work and compared them to your competition? What are they doing that makes a couple book them instead of you?