Once again, we’re taking a little side trip from our on-going series on Content Marketing. But this month’s post is closely related to last month’s on content creation ideas. If you’ve been hanging out with us for a little while, you’ll know that we’re big fans of the good old traditional blog. It’s a great way to attract free, targeted website visitors and leads, it can be used for networking and building relationships with other industry professionals, a blog is a great way to demonstrate your expertise in your field, and it allows you to weed out the non-buyers and target your energies on qualified leads.
Blogging gives you the ability to continually update the content on your website, add fresh new ideas in the form of text, and helps let the great Google monster know that your business is still in business. The search engines are getting the new content they want and they’ll reward you with more visibility as a result! But it isn’t enough to just blog… you’ve got to be smart about it. You don’t want to waste your time and energy on putting yourself out into the universe if you’re not going to get traffic and high quality, targeted leads knocking on your door.
Last month we threw out some generic topics to help get your blog writing creative juices flowing, but to help give you a bigger, more deliberate nudge, we thought we’d give you four targeted ideas to get those leads!
Blog About Real Weddings
This is the most obvious and easiest blog to do as a working wedding professional, and it’s also one of the most effective. A “real wedding” post is simply an overview of a wedding that you provided your specific product or service for. If you’re active in your business, you should have an endless supply of posts like this featuring different vendors (see next blog post idea!), different venues, and inspiration. Be sure to use high-quality images of your work and to link to other wedding professionals you worked with on the event. Also, remember to include the couple’s name and the name of the venue in the title of your post. Then, email the couple and any vendors you featured and share a link to the post. Encourage them to share, like, and comment on the post. Remember to do the same thing for others if you’re featured!
Write About Other Wedding Pros
Do you have a small group of vendors that you love to work with? You know the ones you always recommend when your couple asks you, or you get the biggest smile on your face when they show up in the same place for the same event? Write about them! Think of this as a review of their business. Write about how wonderful their business is, how good they are at what they do, how they always go above and beyond, and give specific examples. Make sure to be sincere. It’s easy to spot someone trying to fake it. Don’t be that person. And just like for your real wedding post, make sure you reach out to the vendors you write about and share your post with them. Don’t forget to encourage them to share and comment as well.
The ‘How To’ Blog Post
You are the expert in your business. Your audience is not. But your audience wants to know as much as they can about your area of expertise so that they can make an informed decision on their next step. Putting together a ‘How To’ post, complete with pictures, is the gateway to engagement. By sharing your creativity and giving people ideas they may not have thought of on their own, you’ll establish yourself as the expert in the space and you’ll have them coming back for more. Just remember to be smart in what you’re teaching- you don’t want to overwhelm your audience with something complicated. Often times it is worthwhile to put together a tutorial on a basic version of something and then close your instruction by showing off a more elaborate version to show off your skills and aesthetic.
Be An Expert in Local Weddings
Let’s be real for a moment, ok. While someone from New York or California may stumble across your amazing blog post, the chances of them reaching out to book you are slim. #realtalk This is your opportunity to leverage your connections with the Texoma Bride Guide and talk about all the amazing wedding-related venues, goods, and services that are available locally. Most importantly, this is where you focus on using local wedding market keywords to try to capture leads who are searching using a specific geographic location and service, for example, ‘Denison, TX wedding photographer.’ Your favorite places, points of interest, and cities in the area are a great place to start.
Finally, close out each post with a call to action Feel free to vary how you include it, and what you’re directing people to do next, but it has to be there. People don’t like to think and want to be directed to the next step. Take the guesswork out of it, and you’ll see an increase in your leads!